Friday, September 21, 2007

Here is a great article in the Salt Lake Tribune.....Thanks Frolics customers for keeping us going for 8 years!!!

Sisters looking for 'Frolics and fun'
By Andrew KirkClose-Up Correspondent

began as two sisters' hobby is turning into a successful Holladay business. Frolics, at 4689 S. Holladay Blvd., offers unique lines of clothing and jewelry and is the passion and brainchild of sisters Nikki Richards and Christina Thomas. About eight years ago, their mother, Carol Thomas, decided to use her 35-year experience working for a furniture company to open her own business. The sisters talked her into including fashion items they liked. After a few months, they dropped the furniture and became a boutique. "My daughters pick the style," Carol Thomas explains. "They do it together and look for the unique and different." During the day Carol Thomas remodels homes, Christina is a special-education teacher and Nikki is with her children. The store has always been about satisfying their passion for fashion. Nikki says she loves to shop and believes she has always been a step ahead of the trends. "We have really good taste," she says. "We look for things that have something unique about them -- more artsy than trendy." In the early days the sisters stocked the store with brands they saw in Seattle, but not in Utah. They began attending clothing shows in Los Angeles, even after Nikki moved to Phoenix for a few years. They buy brands that they know will be popular but are not in the malls yet. By the time the clothing begins appearing
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in retail chains, the sisters have moved on to new merchandise. During the first few years the sisters were in business, Christina says, they picked out what they liked and hoped other people would like. With each customer purchase they felt validated about their taste. Soon they had regulars. Christina says that now when she goes to shows she looks for things with particular customers in mind. "We have a personal relationship with our customers, and when we shop for the store we look for what they'll like," Nikki agrees. Emily Pennock enjoyed shopping at Frolics so much that after high school, she became the store's first employee. "When I wear clothes from Frolics, people stop me on the street wanting to know what it is and where I got it," she says. Nikki got the store's name by watching a Winnie the Pooh cartoon with her son. Drifting in and out of sleep, she heard Tigger say something about having "frolics and fun" and knew that is what the store would be about. "It's more for fun than anything," she says. Some of the store's hottest items at the moment are seat- belt bags. A California couple bought colorful seat belts for their car and the husband jokingly wove his wife a bag out of the extra straps so she would match the interior, Pennock explains. It was so popular they made more. Pennock says the bags never wear out and are available in several colors. With everyone so busy, the sisters and Pennock have to take turns running the store. Nikki says they are still interested in opening another location if the opportunity arises. "I'm not getting rich and I don't get many of the rewards, but my daughters really like it," Carol Thomas says. If you go to Frolics * Frolics is open Monday through Saturday from 10 a.m. to 6 p.m. For information, call 801-272-2802.

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